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What are MICE events?

MICE events Fibes

What are MICE events?

What is the meaning of MICE? Let’s start by demystifying the term. MICE is an acronym for “Meetings, Incentives, Conferencing, Exhibitions“, or sometimes called “Meetings, Incentives, Conferencing, Events”. The term is generally linked to the Business Tourism and Events Industry, and refers to any event that brings together a group of people or professionals in a designated location to discuss and exchange in a defined business or social issue.

What is needed for a successful MICE event?

Infrastructure itself is the top priority. Centres specialising in MICE events must be highly adaptable and cater to events of all types and sizes with adapted conference facilities including: business meetings, congresses, conventions, incentive trips, product presentations, business courses, conferences and seminars. Centres usually include one or more auditoria to welcome large crowds, exhibition space for businesses and associations to put up stands, and meeting and functions rooms to organise private talks. Catering and parking amenities round up the list of basic features that are required to host a MICE event. The second most important factor is transport and accessibility, as delegates are most likely to be travelling both nationally and internationally to attend the events. Proximity to international airports and main railway stations are central to choosing a location, as well as motorway access. Find out how Fibes is connected to Seville’s airport and railway stations in this post on Fibes’ premises.

How MICE events impact destination cities

MICE tourism is a prosperous business for the destination cities as hotels fill up, public transport services accept peek numbers of travellers, taxi services run extra time, and other cultural activities and catering services also experience a boost from MICE tourism. Competition is high amongst cities and centres specialising in MICE events to attract event organisers. Statistics on the economic impact that MICE tourism has had on Seville can be found in our post on M&I Forums’ event dedicated to congress tourism. The stakes are high to provide state-of-the-art infrastructure capable of welcoming the influx of delegates. For this reason, Fibes inaugurated its new Conference and Exhibition Centre Fibes II in 2012 to welcome the largest national and international congresses and events, maintaining its goal of promoting Seville as one of the top destinations for MICE tourism.

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