10 Mar Trade Show FAQ: all your questions on trade fairs answered
FIBES Conference and Exhibition Centre is home to some of the largest trade shows in Spain. Since its inauguration in 1989, FIBES has welcomed thousands of visitors from all parts of the world and hosted trade shows of all sizes and industries. In this trade show FAQ, we provide answers to some of the most common questions we have seen on the web regarding trade shows. If you have a question you’d like answered, don’t hesitate to send us your question in an email on our contact page.
- What is a trade show?
- What is an exhibition hall?
- What is the difference between a trade show and a consumer show?
- Why are trade shows important?
- What is the difference between a trade fair, a trade show, a trade exhibition, and an exposition?
- What are the benefits of attending trade shows?
- What are the benefits of exhibiting at trade shows?
- What are the benefits of international trade shows?
Trade shows (also known as trade fairs) are industry-specific events that allow companies and agents within that industry to congregate at a specific location and time of the year. Companies can exhibit their latest products to attendees, discuss the most recent trends happening in the industry, share market insights, secure new business opportunities and more. Trade shows usually attract visitors from a wide range of locations, both nationally and often internationally.
An exhibition hall is a large room in which items are put on display for large numbers of visitors to view. In the case of trade shows, the exhibition hall is usually the central area of the event, and commonly hosts a number of exhibitor stands and other discussion and meeting areas. Exhibition halls come in all shapes and sizes but only the largest venues are capable of hosting the largest international events. FIBES I on its own counts three impressive exhibition halls, each of 7,200 m2. The Hannover Messegelände in Germany, one of the largest exhibition halls in the world, counts over 463,000 m2 of exhibition space.
The main difference between a trade show and a consumer show is that most trade shows are closed to the general public, whereas consumer shows are open to all. Trade shows are usually labelled as “public” or, in most cases, “trade only”. In the latter case, the events can only be attended by members of the trade and members of the press: company representatives, sales personnel, journalists, bloggers, market researchers, and more. Some trade shows decide to open exclusively to members of the trade for the first days of the event before opening their doors to general members of the public.
Trade shows are important events for the industry they represent. They allow key companies and agents to meet all under one roof and create new business opportunities for all. New companies are able to quickly gain visibility with all their most interesting prospects. The economic impact of trade shows is often a very attractive proposition for the cities hosting the events and a great motor for MICE tourism.
None. The terms are used interchangeably and all represent the same type of event where companies are able to showcase their products or services and secure new business deals with other delegates attending the event. For a longer description of what is a trade show, refer to our first topic further up on this page.
Some of the main reasons to attend a trade show include (but are not limited to):
- Meet the driving agents in your industry all under one roof.
- Learn about and discuss all the latest trends and opportunities in your industry.
- Discover the latest innovations and product launches in your sector.
- Network and secure new business opportunities.
The main benefits of exhibiting at a trade show are:
- The high quality of visitors attending the events: highly targeted business leads, most visitors can be converted to a prospective customer. According to the Trade Show News Network (TSNN) and their highly informative list of trade show statistics, 81% of trade show attendees have buying authority, and as many as 46% of trade show attendees have positions in Executive or Upper Management. This means most of the time you’re speaking directly to the right person to make a business deal. No time wasting.
- The opportunity to learn more about your industry through the talks and networking events held during the event. Find out which direction your industry is headed to, listen to recent success stories and take notes on how to replicate them. You can also perform your own investigation on your competitors. Wander through the aisles and observe what products they are showcasing. Pay attention to their sales and marketing tactics and try and identify what they are doing that might benefit your business.
- Use branding to leave a long-lasting impression on visitors and improve your possibilities of securing more business deals after the event finishes. Companies sometimes invest large amounts to really dazzle attendees and earn their trust and build a reputation for themselves.
According to TSSN’s post (see above), 78% of trade show attendees travel more than 400 miles to attend an exhibition. Nation-wide and even international attendees mean you can easily broaden your business to new territories that you might otherwise not be able to reach. International trade shows also offer great insights into the opportunities and workings of foreign markets. Take notes and where possible apply your new findings from your international peers to your business model.
FIBES Conference and Exhibition Centre is a leading venue in Spain for all types of MICE events and home to the largest events in Seville. CONTACT US for more information on our venue’s premises or to discuss the possibility of hosting your exhibition or your conference in Spain.