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Congress tourism at Fibes: M&I Forums holds its Europe Summer 2017 event

Meeting & Incentive Forums 2017

Congress tourism at Fibes: M&I Forums holds its Europe Summer 2017 event

Last week, Seville’s Fibes Conference and Exhibition Centre welcomed M&I ForumsEurope Summer 2017 forum, the unmissable international MICE event for congress tourism. The event was organised by the British company Worldwide Events, a major player in the international business tourism sector. The forum attracted close to 600 MICE professionals, in which event organisers and providers were able to negotiate the destinations for hundreds of different events to be held in the next few years.

“In short, we held a form of auction or market for congresses and events. The booking of this event was of great importance for Seville, as the M&I Forum event is very solicited by cities that are trying to position themselves at the heart of the MICE industry. It is a unique opportunity for our city to welcome such an impressive number of international professionals all negotiating where will be held future events in the sector”, commented Antonio Muñoz, delegate of the Hábitat Urbano, Cultura y Turismo del Ayuntamiento.

Muñoz presented the event in coordination with Manuel Macías, manager of the Seville Congress and Convention Bureau (SCCB), Antonio Jiménez from the Tourism Consortium, Jesús Rojas from Contursa-Fibes, and with Christina Fanshawe and Maax Cogger, managers of Worldwide Events and organisers of Europe Summer 2017.

Meeint & Incentive Forum 2017 in SpainThe delegate thanked the SCCB for bringing the world-leading MICE event dedicated to congress tourism to the Andalusian capital, while highlighting the coordination with the Consortium and Fibes for making the event a reality. “The event will greatly help Seville to position itself in this specific branch of the business tourism sector and, at the same time, helps break the seasonal cycle for business tourism to the city”, he added.

On one hand, the M&I Forums Europe Summer event welcomed over 400 MICE buyers – agencies and events organisers, specialised companies, associations, and professional congress organisers – from all over Europe, above all from our main markets: the United Kingdom, Germany, France, the Netherlands, Switzerland, and Scandinavia.

On the other side, the event attracted around 180 European providers from the MICE industry – amongst them hotels, congress centres, etc. – that were able to book meetings in advance with the attending MICE buyers. “In total, over 15,000 meetings were scheduled across multiple days”, indicated Manuel Macías, while recognising the evident boost that M&I Forums has been giving to cities hosting their events for congress tourism since 2006. “This is the reason why it represents a unique opportunity for Seville”, he underlined.

Fibes’ activity in MICE events in 2017

During the event, Antonio Muñoz also shared some insights and statistics on the evolution of Fibes in the first semester of 2017. He stated that the number of MICE events held at the conference centre had increased by 10%. A similar percentage is expected for the whole of 2017, by the end of which a total of 200 events are expected to have taken place on its premises.

Speaking on the congresses at Fibes, Muñoz stated that 40% of congresses had attracted fewer than 500 delegates, whereas 20% of them had exceeded 4,000 delegates. Another differentiating element contributing to the increase in number of MICE events was the greater diversification of the sectors being represented at Fibes. On top of the medical-scientific sector, for which the conference centre welcomes the highest number of meetings worldwide, a greater number of events have taken place from a diverse array of sectors such as education, gastronomy, religion, economy, insurance, hardware, and construction.

Fibes to host three large international forums in 2017

The fourth quarter of 2017 is set to welcome many large international congresses and events, confirmed Jesús Rojas. He brought to attention the European Association of International Education (EAIE 2017) expecting over 6,000 delegates, the Cosmetics International Business Forum with 2,500 attendees, and the Hydropower Conference. “Those three events alone are expected to drive an economic boost of 15 million euros to the city”.

For more information on the events held at Fibes read our pages dedicated to international congresses and international conferences.

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